Mopsos

Newsweek: The Connected Get More Connected.

This month, 100 of Silicon Valley s top venture capitalists, entrepreneurs, lawyers, bloggers and promoters will begin receiving cool new stuff for free, delivered straight to their homes and offices. In return, these movers and shakers promise to sample the products and offer feedback to the their manufacturers. The companies hope that, if the mood strikes, the Silicon Valley 100 will chat up, blog on, or just plain recommend the products to friends and colleagues, generating that most invaluable of currencies: buzz.

That's the economy of networks. The more networked, the more you courted. You don't necessarily attract headhunters and job offers, but you do receive a lot of little gifts that indeed save you a lot of money and time. I just came to realize that I now attend most conferences on KM for free now. I pay by delivering a speech, which is far less costly and much more fun too. But some people's networks are so dense that they can actually get paid for it. Now there is growing ad money for blogs. Treonauts has only $7000 of advertising revenues a month, but apparently Sony now pays $25,000 a Month for Gawker Blog! What strikes me however is that revenues appear as a by-product of these blogging initiatives. First authors invest their knowledge and their time rather than their money. They blog merely because they have something interesting to say which is recognized as such by their readers. Money revenues come later as a sign of success. In the knowledge age, it looks like attention is the scarce resource, not money.

[through Dan Gillmore ]

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